{\rtf1\ansi\ansicpg1252\cocoartf2822 \cocoatextscaling0\cocoaplatform0{\fonttbl\f0\fswiss\fcharset0 Helvetica;} {\colortbl;\red255\green255\blue255;} {\*\expandedcolortbl;;} \paperw11900\paperh16840\margl1440\margr1440\vieww11520\viewh8400\viewkind0 \pard\tx720\tx1440\tx2160\tx2880\tx3600\tx4320\tx5040\tx5760\tx6480\tx7200\tx7920\tx8640\pardirnatural\partightenfactor0 \f0\fs24 \cf0 #!/bin/bash\ \ # R.E.M. INVESTOR PRESENTATION \'97 FIREBASE DEPLOYMENT SCRIPT\ # Run this directly in Google Cloud Shell\ \ echo "\uc0\u55357 \u56960 R.E.M. INVESTOR PRESENTATION DEPLOYMENT"\ echo "=========================================="\ echo ""\ \ # Step 1: Create deployment directory\ echo "\uc0\u55357 \u56513 Step 1: Creating deployment directory..."\ mkdir -p ~/rem-investor-deploy\ cd ~/rem-investor-deploy\ echo "\uc0\u9989 Done"\ echo ""\ \ # Step 2: Create index.html (investor presentation)\ echo "\uc0\u55357 \u56516 Step 2: Creating investor presentation HTML..."\ cat > index.html << 'HTMLFILE'\ \ \ \ \ \ R.E.M. Performance \'97 Investor Presentation\ \ \ \ \ \ \
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Qualified Mattress Shoppers, Delivered

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Specialist B2B lead generation for Australian retailers

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\ View Full Deck\ Contact Founder\
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3.2x

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Conversion Lift vs. generic affiliate traffic

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AU$1,180

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Average Order Value on matched purchases

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47%

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Lower Return Rate on R.E.M. sourced customers

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AU$1B+

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Total Addressable Market (AU + APAC)

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Investment Thesis

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Problem: Australian mattress retailers rely on generic affiliate networks and low-quality paid search traffic. Conversion rates are low (1-3%), return rates are high (40-50%), and customer lifetime value is poor.

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Solution: R.E.M. Performance Media provides AI-qualified lead generation with proven unit economics. Our proprietary sleep concierge matches shoppers (12+ attributes) to the optimal mattress across 171+ SKUs and 16+ retailers.

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Market Opportunity: AU$1B+ addressable market in AU + APAC. Current players (1stDibs, Wayfair, Amazon) are generalist. R.E.M. owns the specialist sleep vertical.

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Current State: 5\'968 pilots live. AU$50\'96100K ARR (run-rate basis). Proven traction with 3 retailers generating 3.2x industry-average conversion rates.

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Year 1 Target: 15\'9620 partners, AU$1\'961.5M ARR, 65\'9670% gross margin.

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Unit Economics: Retailer ROI

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MetricValueNotes
Leads per month (typical retailer)150\'96300Depends on retailer spend commitment
Conversion rate18\'9622%vs. 5\'968% generic affiliate
Orders per month30\'9660150\'96300 leads \'d7 20% average
Average order valueAU$1,180Matched to retailer portfolio
Monthly incremental GMVAU$35K\'9671K30\'9660 orders \'d7 AU$1,180
R.E.M. cost (per-lead model)AU$150/mo150\'96300 leads \'d7 AU$15\'9625/lead
Retailer incremental revenueAU$35K\'9671KBefore costs
Retailer margin (35%)AU$12K\'9625KIncremental profit
Payback period3\'967 daysCost \'f7 monthly margin
Retailer 12-month ROI3.83xAU$1,800 cost \uc0\u8594 AU$6,900 incremental profit
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R.E.M. Revenue Model (Year 1 Target)

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Revenue StreamPartnersVolumePriceTotal ARR
Per-lead10 retailers18,000 leads/yearAU$15/leadAU$270K
Revenue share5 retailersAU$27M incremental GMV5% avgAU$1.35M
Hybrid (base + share)3 retailersMixedMixedAU$150K
TOTAL YEAR 1 ARR18 retailers\'97\'97AU$1.77M
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Gross Margin: 65\'9670% (SaaS-like unit economics)

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3-Year Financial Forecast

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YearPartnersARRGross MarginYoY Growth
Year 1 (Current)18AU$1.25M68%\'97
Year 2 (Category expansion)28AU$5.3M70%+324%
Year 3 (APAC launch)45+AU$12M72%+126%
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Growth Roadmap: 3 Phases

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Phase 1: Pilot-to-Traction (Months 1\'966)

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Focus: Expand from 8 to 15\'9620 partners. Validate revenue share + hybrid pricing models.

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Revenue target: AU$300\'96500K

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Margin: 65\'9670%

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Phase 2: Category Traction (Months 6\'9612)

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Focus: Expand to bed bases, pillows, sleep accessories. Add 10+ partners in adjacent categories.

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Revenue target: AU$800K\'961.2M

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Growth driver: 60\'96100% revenue uplift per retailer from multi-category expansion

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Phase 3: APAC Expansion (Months 12\'9624)

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Focus: Launch in New Zealand, Singapore, Malaysia. Adapt concierge for regional preferences.

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Revenue target: AU$2\'963M ARR by end of Year 2

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New markets: 3\'965 APAC countries, 15\'9620 partners

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Expansion Opportunities

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1. Category Expansion (Beds, Pillows, Sleep Tech)

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Potential uplift: 60\'96100% revenue increase per retailer by Year 2

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Build product scoring for bed bases, pillows, cooling blankets, sleep tracking devices.

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2. White-Label SaaS API

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Potential revenue: AU$6\'9624K ARR per retailer

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License the AI sleep concierge to retailers for their own DTC sites.

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3. Direct-to-Consumer E-Commerce

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Potential margin: 15\'9620% (vs. 65\'9670% B2B)

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Own the customer relationship: R.E.M. brand mattress + curated sleep products.

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4. B2B Data & Insights

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Potential revenue: AU$100\'96300K/year

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Anonymized sleep preference data + retailer benchmarking reports.

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5. International Licensing

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Potential revenue: AU$500K\'961M+ by Year 4

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License technology to sleep brands, hospitality chains, B2B2C platforms in UK, US, EU.

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Series A Framework (Q3 2026)

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MetricValue
Raise amountAU$2\'963M
Post-money valuationAU$10\'9615M
Valuation basis5\'967x Year 1 run-rate ARR (AU$1.5\'962M)
Use of funds50% sales/partnerships, 30% product (APAC, SaaS API), 20% operations
Target investorsB2B SaaS funds, e-commerce VCs, strategic corporate investors
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Ready to talk?

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Email: support@ml-nightworx.com

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Phone: +61 419 000 033

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Website: www.ml-nightworx.com

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Locations: Sydney \'95 London \'95 Paris \'95 Bangkok

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Twitter/X: @ML__NTWX

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\ \ \ HTMLFILE\ echo "\uc0\u9989 Done"\ echo ""\ \ # Step 3: Create firebase.json\ echo "\uc0\u9881 \u65039 Step 3: Creating Firebase configuration..."\ cat > firebase.json << 'JSONFILE'\ \{\ "hosting": \{\ "public": ".",\ "site": "rem-investor",\ "ignore": [\ "firebase.json",\ "**/.*",\ "**/node_modules/**"\ ],\ "cleanUrls": true,\ "redirects": [\ \{\ "source": "**",\ "destination": "/index.html",\ "type": 200\ \}\ ]\ \}\ \}\ JSONFILE\ echo "\uc0\u9989 Done"\ echo ""\ \ # Step 4: Deploy\ echo "\uc0\u55357 \u56960 Step 4: Deploying to Firebase..."\ echo "This may take 30\'9660 seconds..."\ echo ""\ \ firebase deploy --project ml-ntwx-app --only hosting:rem-investor\ \ echo ""\ echo "\uc0\u9989 DEPLOYMENT COMPLETE!"\ echo ""\ echo "\uc0\u55356 \u57104 Your investor presentation is now live at:"\ echo " \uc0\u55357 \u56393 https://rem-investor.firebaseapp.com"\ echo " \uc0\u55357 \u56393 https://rem-investor.web.app"\ echo ""\ echo "\uc0\u55357 \u56542 Share with investors:"\ echo " Email: support@ml-nightworx.com"\ echo " Phone: +61 419 000 033"}